technical

We do not want you to bother technical stuffs, but it is important that you have some basic knowledge to run your email marketing efficiently. As you know we deliver emails for you, in this regard we take care of everything but the content (if you are not using our turnkey email campaign, where we prepare the content too). The fact is email content has a great role to play on the delivery rate.

We studied that some of your emails are lost due to spam filters. Spam filters act as programs that eat emails thus those emails are lost, and your recipients do not get the message of your email marketing campaign. Spam filters love bite emails having ‘FREE’, ‘BUY NOW’ kind of texts. There is no hard and fast rule in avoiding spam filters with guarantee; we are doing what we can do, and here is what you should do.

Try to avoid

• Words like 'Click here', 'Once in a lifetime', 'Free'.
• Excessive use of CAPS.
• Excessive use of exclamation marks.
• 'Test' or similar words in subject line.
• Poor HTML layout.
• Red colored fonts.

You should also keep an eye on open rates of your campaigns. If you find sudden decrease in open rates, do not sit idle and take it seriously. If required contact us.

Try to

• Get yourself added in your subscribers' address book.
• Use full name of your subscribers in email campaigns.

Remember nothing works as magic wand but utilizing every bit can provide great result.